Data protection

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is given in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.


server log files
You can visit our website without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page called up, the date and time of the call, the IP address, the amount of data transferred and the requesting provider.
The processing takes place on the basis of Art. 6 Paragraph 1 lit. f GDPR from our overriding legitimate interest in ensuring trouble-free operation of our website and improving our offer.

Your data will be transmitted to Canada, among other places. The EU Commission has issued an adequacy decision for data transfers to Canada.

Contact

Responsible
Contact us if you wish. The person responsible for data processing is: Mallek und Weihrauch GbR, Joseph-Haydn-Str. 3, 71263 Weil der Stadt Germany, +49 (0)6196 93493 08, kontakt@fidentia-lifestyle.de

Customer contact via e-mail
If you initiate business contact with us by e-mail, we will only collect your personal data (name, e-mail address, message text) to the extent you have made them available. The data processing serves to process and answer your contact request.

If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, email address, message text) only to the extent you have provided. The data processing serves the purpose of establishing contact.

If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.


Customer Account Orders

customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and to simplify order processing. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the revocation. Your customer account will then be deleted.

Collection, processing and disclosure of personal data when placing orders
When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Non-provision means that no contract can be concluded. The processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR and is necessary for the fulfillment of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers, payment service providers, service providers for order processing and IT service providers you have selected. In all cases, we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.

Your data will be transmitted to Canada, among other places. The EU Commission has issued an adequacy decision for data transfers to Canada.


reviews advertising

Data collection when writing a comment or rating
When commenting/evaluating an article or a contribution, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The purpose of the processing is to enable comments/evaluations and to display comments/evaluations.

By submitting the comment/evaluation, you agree to the processing of the transmitted data. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the revocation. Your personal data will then be deleted.

When your comment is published, the name and email address you provided will be published.

Use of your personal data for sending postal advertising
We use your personal data (name, address) that we received as part of the sale of goods or services to send you postal advertising, provided you have not objected to this use. The provision of this data is necessary for the conclusion of the contract. Non-provision means that no contract can be concluded.
The processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in direct advertising. You can object to this use of your address data at any time by notifying us. The contact details for exercising the objection can be found in the imprint.

Use of the e-mail address for sending newsletters
Irrespective of contract processing, we use your e-mail address exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Use of email address for sending direct mail
We use your e-mail address, which we received as part of the sale of goods or services, for the electronic transmission of advertising for our own goods or services that are similar to those that you have already purchased from us, insofar as you have these have not objected to its use. The provision of the e-mail address is required for the conclusion of the contract. Non-provision means that no contract can be concluded. The processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the link provided for this purpose in the promotional e-mail. There are no costs for this other than the transmission costs according to the basic tariffs.


Shipping service provider merchandise management

Forwarding of the e-mail address to shipping companies for information about the shipping status
We pass on your e-mail address to the transport company as part of the contract processing, provided that you have expressly consented to this during the ordering process. The purpose of the transfer is to inform you about the shipping status by e-mail. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out on the basis of the consent up to the revocation.


Use of an external merchandise management system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
plentysystems AG, Mayor-Brunner-Strasse 15, 34117 Kassel
transmitted.


payment service provider

Using PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The purpose of data processing is to be able to offer you payment via the PayPal Express payment service. In order to integrate this payment service, it is necessary for PayPal to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies can also be used for this. The cookies enable your browser to be recognized.
The processing of your personal data takes place on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
By selecting and using PayPal Express, the data required for payment processing is transmitted to PayPal in order to be able to fulfill the contract with you using the selected payment method. This processing takes place on the basis of Article 6 Paragraph 1 Letter b GDPR. More information on data processing when using the PayPal Express payment service can be found in the associated data protection declaration at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS .

Using PayPal Check Out
We use the PayPal Check-Out payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the payment service. With the selection and use of payment via PayPal, credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, the data required for payment processing is transmitted to PayPal in order to be able to fulfill the contract with you with the selected payment method. This processing takes place on the basis of Article 6 Paragraph 1 Letter b GDPR.

Credit card via PayPal, direct debit via PayPal & "Pay later" via PayPal
For individual payment methods such as credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, PayPal reserves the right to obtain creditworthiness information on the basis of mathematical-statistical procedures using credit agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, implementation or termination of the contractual relationship. The credit report can contain probability values ​​(score values), which are calculated on the basis of scientifically recognized mathematical-statistical methods and which, among other things, include address data. Your concerns will be considered in accordance with the statutory provisions. The data processing serves the purpose of a credit check for the initiation of a contract. The processing takes place on the basis of Art. 6 (1) (f) GDPR from our overriding legitimate interest in protection against non-payment if PayPal makes an advance payment.
You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data based on Article 6 (1) (f) GDPR by notifying PayPal. The provision of the data is necessary for the conclusion of the contract with the payment method you require. Non-provision means that the contract cannot be concluded with the payment method you have chosen.

Third party providers
When paying via a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing takes place on the basis of Article 6 Paragraph 1 Letter b GDPR. In order to carry out this payment method, the data may then be passed on to the respective provider by PayPal. This processing takes place on the basis of Article 6 Paragraph 1 Letter b GDPR. Examples of local third-party providers can be:

  • Immediately (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
  • giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main)


Purchase on account via PayPal
When paying via the purchase on account payment method, the data required for payment processing is first transmitted to PayPal. To carry out this payment method, PayPal then transmits the data to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to be able to fulfill the contract with you using the selected payment method. This processing takes place on the basis of Article 6 Paragraph 1 Letter b GDPR. Ratepay may carry out a credit check on the basis of mathematical-statistical methods (probability or score values) using credit bureaus according to the process already described above. The data processing serves the purpose of a credit check for the initiation of a contract. The processing takes place on the basis of Art. 6 Paragraph 1 lit. f GDPR from our overriding legitimate interest in protection against non-payment if Ratepay pays in advance. Further information on data protection and which credit agencies use Ratpay can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/ .

More information on data processing when using PayPal can be found in the associated data protection declaration at https://www.paypal.com/de/webapps/mpp/ua/privacy-full .


cookies
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic character string that enables the browser to be clearly identified when the website is called up again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.
You can use the links below to find out how you can manage (including deactivate) cookies in the most important browsers:

Technically necessary cookies
Unless otherwise specified below in the data protection declaration, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after you have changed pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change.
The use of cookies or comparable technologies is based on Section 25 (2) TTDSG. The processing of your personal data takes place on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in guaranteeing the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.


advertising tracking

Use of Google Analytics 4
We use the web analytics service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.
Among other things, the following information can be collected: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website via which you visit our website). visited the website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated in this way about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks . Both Google and US government agencies have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
When using Google Analytics 4, the IP address transmitted by your website is automatically collected and processed in an anonymous form. The IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can prevent the data generated by Google Analytics and related to your use of the website (including your IP address) from being sent to Google and the processing of this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when you visit this website. You must opt-out on all systems and devices used for this to have full effect. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics .
You can find more information on terms of use and data protection at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de .

We also use the Google Signals service in this context. Google Signals enables cross-device tracking. Your data can thus be analyzed across devices if you have activated "personalized advertising" in your account settings and your end devices are linked to your Google account. This makes it possible to recognize on which device you are searching for products and later return to complete purchases on another device such as a tablet.
The cross-device reports created in this context only contain aggregated data. We therefore only receive statistics based on Google Signals. To prevent data collection and storage by Google Signals across devices, you can disable the “Personalized Ads” feature in your Google Account settings. You can find more information about this at https://support.google.com/ads/answer/2662922?hl=de .
You can find more information on data processing and data protection for Google Signals at https://support.google.com/analytics/answer/7532985?hl=de .

Using the Facebook Pixel
We use the "Custom Audiences" remarketing function of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland "Facebook") on our website.
Meta Platforms Ireland and we are jointly responsible for the collection of your data that takes place when the service is integrated and the transmission of this data to Facebook. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum . According to this, we are particularly responsible for fulfilling the information obligations in accordance with Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service and for complying with the obligations in accordance with Art. 33 , 34 GDPR to the extent that a personal data breach affects our obligations under the Joint Processing Agreement. Meta Platforms Ireland is responsible for enabling the rights of data subjects in accordance with Art. 15 - 20 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the security of the service and the obligations under Art. 33, 34 GDPR, insofar as a violation of personal data protection affects Meta Platforms Ireland's obligations under the Joint Processing Agreement.
The purpose of the application is to target visitors to the website with interest-based advertising on the social network Facebook. For this purpose, the Facebook remarketing tag was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 lit. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation. You can disable the Custom Audiences remarketing feature here .
You can find more information about the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook's data protection information at https://www.facebook.com/about/privacy/ .

Use of Google Ads conversion tracking
We use the online advertising program "Google Ads" on our website and, in this context, conversion tracking (evaluation of visits). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).

If you click on an ad placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. As a result, there is no way that cookies can be tracked through Ads customers' websites.
The information obtained using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transmitted to the servers of Google LLC in the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/ .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 lit. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can deactivate personalized advertising for you in the settings for advertising at Google. Instructions for this can be found at https://support.google.com/ads/answer/2662922?hl=de

Alternatively, you can prevent the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional opt-out information given there. You will then not be included in the conversion tracking statistics.
For more information and Google's privacy policy, visit: https://www.google.de/policies/privacy/
Use of Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website.

The data processing serves the purpose of renting out advertising space on the website and targeting the visitors of the website with interest-based advertising. Using this function, visitors to the provider's website are shown personalized, interest-based advertising from the Google Display Network. Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/ . Google may transfer this information to third parties where required to do so by law or where such third parties process the information on Google's behalf. Under no circumstances will Google associate your IP address with other Google data.
Your personal data is processed on the basis of Article 6 (1) (f) GDPR in our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can permanently disable the use of cookies by Google by following the link below, downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de . Alternatively, you can prevent the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional opt-out information given there. For more information and Google's privacy policy, visit: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/
Use of Google Inc.'s remarketing or "Similar Audiences" function.
We use the remarketing or "similar target groups" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. Visits to the website as well as anonymous data about the use of the website are recorded via the cookies. There is no storage of personal data of visitors to the website. If you then visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.

Your data may be transmitted to Google LLC servers in the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 lit. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can permanently disable the use of cookies by Google by following the link below, downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional opt-out information given there.
You can find more information about Google Remarketing and the associated data protection declaration at: https://www.google.com/privacy/ads/

Use of Microsoft Advertising
We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; "Microsoft") on our website.
The data processing serves marketing and advertising purposes and the purpose of measuring the success of the advertising measures (conversion tracking). We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, it is not possible to personally identify these users. Microsoft Advertising uses technologies such as cookies and tracking pixels that enable an analysis of your use of the website.

When you click on an ad placed by Microsoft Advertising, a conversion tracking cookie is placed on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, we and Microsoft can recognize that you clicked on the ad and were redirected to that page. Among other things, the following information can be collected: IP address, identifiers assigned by Microsoft, information about the browser you are using and the device you are using, referrer URL (website from which you accessed our website have), URL of our website.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA.
The processing of your personal data takes place on the basis of Art. 6 Para . 1 lit. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; we would like to point out to you however that in this case you can if applicable not use all functions of this website in full. You will not be included in the conversion tracking statistics as a result.

More information on data protection and the cookies used by Microsoft can be found here .


Plugins and Miscellaneous

Use of Google Tag Manager
We use the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags used to implement tracking and analysis tools in particular. The data processing serves the purpose of the needs-based design and optimization of our website.
The Google Tag Manager itself does not store cookies, nor is personal data processed as a result. However, it enables the triggering of additional tags that can collect and process personal data.

More information on terms of use and data protection can be found here .

Using Cloudflare
We use the Content Delivery Network Cloudflare CDN from Cloudflare Inc. (101 Townsend St, San Francisco, CA 94107, USA; “Cloudflare”) on our website. This is a nationwide network of servers in various data centers to which our web server connects and via which certain content on our website is delivered.
The data processing serves the purpose of optimizing the loading times of our website and thus making our offer more user-friendly.
Among other things, the following information can be collected: IP address, system configuration information, information about the traffic to and from customer websites (so-called server log files).
Your data may be transferred to the USA . There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection /standard-contractual-clauses-scc_en .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data based on Article 6 (1) (f) GDPR.
You can find more information on data protection when using Cloudflare athttps://www.cloudflare.com/de-de/privacypolicy/ .

Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website. YouTube is a Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) affiliated company.
The function displays videos stored on YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it sent to YouTube and stored there. Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can find more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy in YouTube's data protection information at https://www.youtube.com/t/privacy .

Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.

The data processing serves the purpose of the uniform display of fonts on our website. In order to load the fonts, a connection to Google servers is established when the page is accessed. Cookies can be used here. Among other things, your IP address and information about the browser you are using are processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in a user-friendly and aesthetic design of our website. You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data based on Article 6 (1) (f) GDPR by notifying us.
You can find more information on data processing and data protection at https://www.google.de/intl/de/policies/ and at https://developers.google.com/fonts/faq .

Use of Google Translate
We use the translation service on our website via an API integration
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
The data processing serves the purpose of presenting the information provided on the website in a different language. In order for the translation to be automatically displayed after you have selected a national language, the browser you are using connects to the Google servers. Cookies can be used here. Among other things, the following information can be collected and processed: IP address, URL of the page visited, date and time.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The processing of your personal data takes place on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest in a barrier-free and universal accessibility design of the website . You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full.
You can find more information about the collection and use of your data by Google at: https://www.google.com/policies/privacy/ .


Data subject rights and storage period

Duration of storage
After completion of the contract, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the period has expired, unless you have consented to further processing and use.


rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to the processing based on Art. 6 Para. 1 f GDPR and to processing for the purpose of direct advertising.


Right of appeal to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 Paragraph 1 lit. f GDPR, you have the right to object to this processing at any time for reasons that arise from your particular situation with effect for the future.
After an objection has been raised, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.


If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been raised, we will stop processing the data concerned for the purpose of direct advertising.

last update: 29.11.2022